If the rumors are true, Apple will unveil its first mixed reality headset in two weeks. According to whistleblowers, this device will be launched at a price of around $3,000 because it has a complex manufacturing process and uses advanced technologies.
In an independent report, Chinese analysts have pointed out the costs of producing Apple’s mixed reality headset. Assuming this report is accurate, providing the headset parts will cost Apple $1,400, and including shipping costs, the total price of each device for Apple will reach $1,600.
as 9to5Mac He writes, Apple’s mixed reality headset will benefit from an M2 processor, 12 GB of RAM, 512 GB of SSD storage, Wi-Fi 6 and Bluetooth 5.3.
The most expensive part of the Apple headset is the OLED display. This headset will be equipped with two screens (for two eyes of the user), each of which will cost between 280 and 320 dollars. The cost of 14 cameras used in the headset is about $160.
According to analysts, the sale of each Quest Pro device (the main competitor of Apple’s headset) is about $250 in revenue for Meta; However, Apple’s profit margin from the sale of headsets will be much higher. Apple is generally reluctant to cut profit margins. The company makes the iPhone 14 Pro Max for $500 and sells it for $1,099.
Informed sources say that Apple has spent more than a billion dollars every year on the production of mixed reality headsets. The company has lowered initial sales expectations for the headset and is likely to sell 500,000 units in the first year.